Guide
How do marketplace commissions work?
Food marketplaces take a percentage of every order. This guide explains how the commission is calculated and how it differs from your own channel.
Short answer
A food marketplace commission is usually taken as a percentage of the order value and varies by platform, service package, delivery type and campaigns. Because rates are updated frequently, this guide gives no fixed number; instead it explains how commission works and how it differs from your own commission-free channel.
Definition
A marketplace commission is the service fee that platforms such as Yemeksepeti, Trendyol Yemek, Getir and Migros Yemek charge the restaurant. It is usually applied as a percentage of revenue; some models add a delivery fee, service package and advertising/featuring fee.
In exchange for the commission, the platform provides traffic, logistics and brand awareness. When you take orders on your own channel (website, QR, app) you pay no revenue commission; you only incur infrastructure and payment provider cost.
Factors that affect commission
The commission rate and total cost vary by these factors:
- Service package: whether delivery is handled by the platform or the restaurant.
- Delivery model: platform courier versus restaurant courier.
- Campaigns and advertising: featuring and discount costs.
- Contract and region: rate differences by agreement and market.
Comparison with your own channel
A marketplace and your own channel serve the same customer, but the cost structure differs.
Cost structure
A revenue percentage on the marketplace; a fixed/package infrastructure cost on your own channel.
Customer data
On a marketplace the data stays with the platform; on your own channel the customer stays with you.
Visibility
A marketplace offers ready traffic; on your own channel you drive the traffic.
Control
On your own channel, menu, prices and campaigns are entirely under your control.
Components of commission cost
The line items that make up total marketplace cost; it is not a single percentage:
Revenue commission
The core component: a percentage taken on each order's amount. This line forms the heart of total cost.
Delivery and logistics fee
An item added when the platform courier is used. When the restaurant uses its own courier, this fee changes or disappears.
Service package / listing fee
A fixed or proportional fee that varies by the chosen service package (basic, advanced); it determines visibility and feature level.
Campaign and discount contribution
The contribution expected from the business in platform campaigns (discounts, free delivery); it rises during heavy campaign periods.
Advertising and promotion
Optional ad spend to appear at the top of the list; it raises the real cost per order.
Payment/service fee and VAT impact
A payment or service fee plus VAT added on top of commission can push the net cost above the listed rate.
Assessing commission cost
Ask these questions when deciding:
- What is the total cost: commission + delivery + advertising?
- What would the cost be if this order came from my own channel?
- Which channel's customers reorder?
- Can I grow my own channel without leaving the marketplace?
- Can my own channel and the marketplace be managed in one panel?
Related guides and solutions
Frequently asked questions
- What is the commission rate of Yemeksepeti or Trendyol?
Rates vary by platform, service package, delivery type and contract and are updated frequently; for exact rates, check the current restaurant agreement of the relevant platform.
- Is the commission only a revenue percentage?
The core component is usually a revenue percentage; however delivery fees, service packages and advertising/featuring costs can increase the total cost.
- Is it possible to take orders without paying commission?
Yes. On orders from your own website, QR menu or app you pay no revenue commission; you only incur infrastructure and payment cost.
- Should I leave the marketplace entirely?
Not necessarily. Most businesses stay on selected marketplaces while growing their own commission-free channel and manage both in one panel.
Summary
A marketplace commission is taken as a percentage of the order value and varies by platform, delivery type, campaigns and contract. Because rates change often, the framework matters more than a fixed number: calculate the total cost and reduce marketplace dependence by growing your own commission-free channel.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Yededoy.