Comparison
Your own ordering system vs Getir Yemek
Getir Yemek offers reach through a speed-focused super-app audience; your own channel protects margin and the customer relationship. We compare them fairly, at the model level.
Short answer
Getir Yemek is a marketplace tied to a super-app with fast-delivery DNA, providing access to a ready audience and discovery; in return it takes a per-order commission and owns the customer relationship. Your own ordering system runs on a fixed/package fee with no marketplace commission per order, and keeps customer data and brand with you. The healthiest approach is to use both.
What does each model represent?
Getir Yemek is an intermediary marketplace connected to a super-app known for speed and delivery-time emphasis: you get listed in the app and reach a ready audience and fast discovery. The cost is a per-order commission and a customer relationship that stays on the platform.
Your own ordering system (e.g. with Yededoy) is a direct channel under your domain and brand. You manage web, QR-menu, pickup and delivery orders from one panel and keep customer data yourself. Instead of a marketplace commission you pay a fixed/package subscription.
Model comparison
No invented rates — the structural differences between the two models.
| Criterion | Your own ordering system | Getir Yemek (marketplace) |
|---|---|---|
| Commission model | Fixed/package subscription; no marketplace commission per order. | Percentage commission on every order. |
| Delivery and speed | You manage the delivery zone with your own courier/integration. | The platform's fast delivery network and time promise — the marketplace's strength. |
| Customer data | Name, phone, address and order history stay with you. | Data mainly on the platform; limited access. |
| Brand experience | Your own domain, design and logo. | Platform interface; your brand is one option in a list. |
| New-customer reach | Grows through your own marketing, SEO and social media. | The super-app's ready traffic and discovery — the marketplace's real strength. |
| Menu and price control | Full control; prices and menu update instantly. | Platform rules and price pressure apply. |
| Customer relationship | Direct; win-back via campaigns and SMS. | Via the platform; one-to-one contact is limited. |
| Payment and collection | Direct collection (online card or on delivery). | Through the platform; subject to payout schedule and deductions. |
| Featuring and ads | No mandatory ads to appear at the top; you grow through SEO and your own marketing. | Appearing high in the list often requires extra ad spend. |
| Contract and exit | Fixed/package subscription; commitment and exit terms are transparent. | You are subject to the platform's contract, speed SLA and campaign rules. |
Which one, for whom?
The decision depends on your priority:
- If you want a fast-delivery promise and super-app traffic, the marketplace is strong on reach.
- If protecting margin and cutting commission cost is your priority, your own channel wins.
- If you want a direct relationship with customers, your own channel is essential.
- If you want to control your brand and customer experience, choose your own system.
- If you just opened, the most efficient strategy funnels marketplace customers into your own channel.
Advantages of your own channel
What you gain by building your own channel without leaving the marketplace:
Lower commission cost
On direct orders you pay no per-order marketplace commission.
The customer is yours
With contact details and order history you build repeat sales and loyalty.
Stronger brand
You deliver a professional, consistent experience under your own domain and design.
Delivery flexibility
You manage delivery zone, fee and courier by your own rules.
Cost and dependency items of the speed model
Getir Yemek's speed is a real convenience; still, weigh the total cost and dependency across a few items:
Revenue commission
The percentage taken on each order's value; the core of the total cost.
Delivery and courier fee
An added item when the platform's courier network is used; the platform sets the delivery cost.
Prep time and SLA pressure
The speed promise translates into a kitchen prep-time target; at peak hours it puts pressure on operations.
Peak-hour campaign contribution
The share expected from the business in visibility and delivery campaigns reduces margin.
Courier-network dependency
Delivery relies entirely on the platform's courier capacity; at peak, time and availability are not in your control.
Own-courier alternative
On the direct channel you set zone, time and fee yourself with your own courier or a delivery integration, reducing dependency.
How to use both together
Set up the marketplace and your own channel to complement each other:
- Use Getir Yemek as a storefront for acquiring new customers.
- Add your own channel's QR code and address to packaging and receipts.
- Offer a small advantage on the direct channel (a campaign or loyalty points).
- Move repeat customers to your own channel via SMS and campaigns.
- Compare the reports of both channels and track profitability regularly.
Related guides and solutions
Frequently asked questions
- Do I have to leave Getir Yemek?
No. Most businesses use both: the marketplace for reach, their own channel for margin and loyal customers. The goal is to grow the share of direct orders over time.
- Can I offer fast delivery on my own channel?
Yes. With your own courier or delivery integrations you set the delivery zone and time yourself, without depending on the platform's speed promise.
- Is there a commission on my own system?
There is no marketplace commission on direct orders. You pay a fixed/package subscription; for card payments only the payment provider's standard transaction fee applies.
- How do I move marketplace customers to my own channel?
Adding a QR code and address to packaging, offering a small advantage on the direct channel, and sending SMS/campaigns to repeat customers all help.
- What exactly is the commission rate?
The rate varies by platform, package and period; rely on your current contract for the exact figure. Also factor in the delivery/courier fee on top of commission, and evaluate the total against a product's gross margin.
Summary
Getir Yemek is strong on reach via its fast delivery network and super-app traffic, but takes a per-order commission and owns the customer relationship. Your own ordering system runs commission-free, gives delivery flexibility, and keeps customer data and brand with you. The healthiest path is to use both.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Yededoy.