Comparison
Your own ordering system vs Migros Yemek
Migros Yemek offers reach through a retail-backed ecosystem's audience; your own channel protects margin and the customer relationship. We compare them fairly, at the model level.
Short answer
Migros Yemek is a marketplace that provides access to a retail-backed ecosystem's audience and discovery; in return it takes a per-order commission and owns the customer relationship. Your own ordering system runs on a fixed/package fee with no marketplace commission per order, and keeps customer data and brand with you. The healthiest approach is to use both.
What does each model represent?
Migros Yemek is an intermediary marketplace connected to a retail ecosystem: you get listed in the app and reach a broad, habitual audience. The cost is a per-order commission and a customer relationship that stays on the platform.
Your own ordering system (e.g. with Yededoy) is a direct channel under your domain and brand. You manage web, QR-menu, pickup and delivery orders from one panel and keep customer data yourself. Instead of a marketplace commission you pay a fixed/package subscription.
Model comparison
No invented rates — the structural differences between the two models.
| Criterion | Your own ordering system | Migros Yemek (marketplace) |
|---|---|---|
| Commission model | Fixed/package subscription; no marketplace commission per order. | Percentage commission on every order. |
| Ecosystem and audience | You build your audience through your own marketing. | The retail ecosystem's broad, habitual audience — the marketplace's strength. |
| Customer data | Name, phone, address and order history stay with you. | Data mainly on the platform; limited access. |
| Brand experience | Your own domain, design and logo. | Platform interface; your brand is one option in a list. |
| New-customer reach | Grows through your own marketing, SEO and social media. | The ecosystem's ready traffic and discovery — the marketplace's real strength. |
| Menu and price control | Full control; prices and menu update instantly. | Platform rules and price pressure apply. |
| Customer relationship | Direct; win-back via campaigns and SMS. | Via the platform; one-to-one contact is limited. |
| Payment and collection | Direct collection (online card or on delivery). | Through the platform; subject to payout schedule and deductions. |
| Featuring and ads | No mandatory ads to appear at the top; you grow through SEO and your own marketing. | Appearing high in the list often requires extra ad spend. |
| Contract and exit | Fixed/package subscription; commitment and exit terms are transparent. | You are subject to the platform's contract, category and campaign rules. |
Which one, for whom?
The decision depends on your priority:
- If you want fast visibility from the retail ecosystem's broad audience, the marketplace is strong on reach.
- If protecting margin and cutting commission cost is your priority, your own channel wins.
- If you want a direct relationship with customers, your own channel is essential.
- If you want to control your brand and customer experience, choose your own system.
- If you just opened, the most efficient strategy funnels marketplace customers into your own channel.
Advantages of your own channel
What you gain by building your own channel without leaving the marketplace:
Lower commission cost
On direct orders you pay no per-order marketplace commission.
The customer is yours
With contact details and order history you build repeat sales and loyalty.
Stronger brand
You deliver a professional, consistent experience under your own domain and design.
Decisions from data
With sales reports and analytics you make menu and campaign decisions yourself.
Retail-ecosystem cost items
On Migros Yemek broad audience reach is strong; evaluate the total cost across these items:
Revenue commission
The percentage taken on each order's value; the core of the total cost.
Delivery and service fee
An added item when platform delivery is used; it changes when you use your own courier.
Ecosystem campaign contribution
The share expected from the business in campaigns and discounts tied to the retail ecosystem reduces margin.
Featuring and ads
Optional ads to appear at the top raise the real per-order cost.
Payment and VAT impact
Payment/service fees and VAT added on top of commission can push the net cost above the listed rate.
Gross-margin impact
Measure commission against a product's gross margin, not its revenue; on a low-margin item the same commission takes a far larger share of profit.
How to use both together
Set up the marketplace and your own channel to complement each other:
- Use Migros Yemek as a storefront for acquiring new customers.
- Add your own channel's QR code and address to packaging and receipts.
- Offer a small advantage on the direct channel (a campaign or loyalty points).
- Move repeat customers to your own channel via SMS and campaigns.
- Compare the reports of both channels and track profitability regularly.
Related guides and solutions
Frequently asked questions
- Do I have to leave Migros Yemek?
No. Most businesses use both: the marketplace for reach, their own channel for margin and loyal customers. The goal is to grow the share of direct orders over time.
- Is there a commission on my own system?
There is no marketplace commission on direct orders. You pay a fixed/package subscription; for card payments only the payment provider's standard transaction fee applies.
- How do I move marketplace customers to my own channel?
Adding a QR code and address to packaging, offering a small advantage on the direct channel, and sending SMS/campaigns to repeat customers all help.
- Does an own system make sense for a small business?
Yes. Because setup and package costs are fixed, the commission-free model works in your favour as order volume grows; you also own the customer relationship from the start.
- What exactly is the commission rate?
The rate varies by platform, package and period; rely on your current contract for the exact figure. What matters is evaluating commission against a product's gross margin rather than its revenue.
Summary
Migros Yemek is strong on reach through a retail ecosystem's broad audience, but takes a per-order commission and owns the customer relationship. Your own ordering system runs commission-free and keeps customer data and brand with you. The healthiest path is to use both.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Yededoy.