Comparison
Your own ordering system vs Trendyol Yemek
Trendyol Yemek channels the traffic of a large e-commerce ecosystem into food orders; your own channel protects margin and the customer relationship. We compare them fairly, at the model level.
Short answer
Trendyol Yemek is a marketplace that provides access to the Trendyol ecosystem's large audience and discovery; in return it takes a per-order commission, can pressure margins with frequent campaigns/discounts, and owns the customer relationship. Your own ordering system runs on a fixed/package fee with no marketplace commission per order, and keeps customer data and brand with you. The healthiest approach is to use both.
What does each model represent?
Trendyol Yemek is an intermediary marketplace tied to Trendyol's e-commerce ecosystem: you get listed in the app, and the platform's ready audience and cross-promotion speed up discovery. The cost is a per-order commission, campaign pressure, and a customer relationship that stays on the platform.
Your own ordering system (e.g. with Yededoy) is a direct channel under your domain and brand. You manage web, QR-menu, pickup and delivery orders from one panel and keep customer data yourself. Instead of a marketplace commission you pay a fixed/package subscription.
Model comparison
No invented rates — the structural differences between the two models.
| Criterion | Your own ordering system | Trendyol Yemek (marketplace) |
|---|---|---|
| Commission model | Fixed/package subscription; no marketplace commission per order. | Percentage commission on every order. |
| Campaigns and discounts | You design campaigns and manage their cost yourself. | Platform campaigns boost visibility but can squeeze margin. |
| Customer data | Name, phone, address and order history stay with you. | Data mainly on the platform; limited access. |
| Brand experience | Your own domain, design and logo. | Platform interface; your brand is one option in a list. |
| New-customer reach | Grows through your own marketing, SEO and social media. | The ecosystem's ready traffic and cross-promotion — the marketplace's real strength. |
| Menu and price control | Full control; prices and menu update instantly. | Platform rules and price/campaign pressure apply. |
| Customer relationship | Direct; win-back via campaigns and SMS. | Via the platform; one-to-one contact is limited. |
| Payment and collection | Direct collection (online card or on delivery). | Through the platform; subject to payout schedule and deductions. |
| Price parity pressure | You set prices freely on your own channel; there is no parity requirement. | There may be an expectation to match the platform price on other channels. |
| Contract and exit | Fixed/package subscription; commitment and exit terms are transparent. | You are subject to the platform's contract, campaign and price rules. |
Which one, for whom?
The decision depends on your priority:
- If you want fast visibility from the Trendyol ecosystem, the marketplace is strong on reach.
- If avoiding campaign pressure and protecting margin is your priority, your own channel wins.
- If you want a direct relationship with customers, your own channel is essential.
- If you want to control your brand and pricing policy, choose your own system.
- If you just opened, the most efficient strategy funnels marketplace customers into your own channel.
Advantages of your own channel
What you gain by building your own channel without leaving the marketplace:
Lower commission cost
On direct orders you pay no per-order marketplace commission.
Campaign control is yours
You design discounts and campaigns according to your own margin.
The customer is yours
With contact details and order history you build repeat sales and loyalty.
Decisions from data
With sales reports and analytics you make menu and campaign decisions yourself.
Cost items of a campaign-heavy model
On Trendyol Yemek visibility often comes through campaigns; evaluate the total cost across these items:
Revenue commission
The percentage taken on each order's value; the core of the total cost.
Campaign and discount contribution
In a frequent campaign flow part of the discount is expected from the business; together with commission it can significantly squeeze margin.
Cross-promotion and ads
Optional ads to stand out in the ecosystem raise the real per-order cost.
Coupons and funding
The funding of coupons/free-delivery offers can partly fall on the business.
Payment and VAT impact
Payment fees and VAT added on top of commission can push the net cost above the listed rate.
Gross-margin impact
Measure commission + campaign contribution together against a product's gross margin; on a low-margin item a campaigned order can turn into a loss.
How to use both together
Set up the marketplace and your own channel to complement each other:
- Use Trendyol Yemek as a storefront for acquiring new customers.
- Add your own channel's QR code and address to packaging and receipts.
- Offer a small advantage on the direct channel (a campaign or loyalty points).
- Move repeat customers to your own channel via SMS and campaigns.
- Compare the reports of both channels and track profitability regularly.
Related guides and solutions
Frequently asked questions
- Do I have to leave Trendyol Yemek?
No. Most businesses use both: the marketplace for reach, their own channel for margin and loyal customers. The goal is to grow the share of direct orders over time.
- How do platform campaigns affect my margin?
Campaigns increase visibility, but discounts and commission together can squeeze margin. On your own channel you set campaigns according to your own margin.
- Is there a commission on my own system?
There is no marketplace commission on direct orders. You pay a fixed/package subscription; for card payments only the payment provider's standard transaction fee applies.
- How do I move marketplace customers to my own channel?
Adding a QR code and address to packaging, offering a small advantage on the direct channel, and sending SMS/campaigns to repeat customers all help.
- Will my visibility drop if I don't join campaigns?
Within the platform, campaigns can affect ranking and visibility. That's why using the marketplace for reach and moving the margin-protecting core sales to your own channel — free of campaign pressure — is a healthy balance.
Summary
Trendyol Yemek is strong on reach through ecosystem traffic and cross-promotion, but takes a per-order commission and campaign pressure can squeeze margin. Your own ordering system runs commission-free and keeps campaign control, customer data and brand with you. The healthiest path is to use both.
Get started
Contact us about an online ordering solution for your business and start taking orders on your own channel with Yededoy.