Do I have to leave Yemeksepeti?

No. Most businesses use both: the marketplace for reach, their own channel for margin and loyal customers. The goal is to grow the share of direct orders over time.

Is there a commission on my own system?

There is no marketplace commission on direct orders. You pay a fixed/package subscription; for card payments only the payment provider's standard transaction fee applies.

How do I move marketplace customers to my own channel?

Adding a QR code and address to packaging, offering a small advantage on the direct channel, and sending SMS/campaigns to repeat customers all help.

Does an own system make sense for a small business?

Yes. Because setup and package costs are fixed, the commission-free model works in your favour as order volume grows; you also own the customer relationship from the start.

What exactly is the commission rate?

The rate varies by platform, package and period; rely on your current contract for the exact figure. What matters is evaluating commission against a product's gross margin rather than its revenue.

Comparison

Your own ordering system vs Yemeksepeti

Your own ordering channel and Yemeksepeti do different jobs: one protects margin and the customer relationship, the other offers reach through a ready audience. We compare them fairly, at the model level.

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Short answer

Yemeksepeti is a marketplace that provides access to a ready audience and discovery; in return it takes a percentage commission on every order and owns the customer relationship. Your own ordering system runs on a fixed/package fee with no marketplace commission per order, and keeps customer data and brand with you. The healthiest approach is usually to use both: the marketplace for reach, your own channel for margin and loyal customers.

What does each model represent?

Yemeksepeti is an intermediary marketplace: thousands of businesses are listed in its app, customers discover and order, and the platform handles payment, listing and often delivery. The cost is a per-order commission and a customer relationship that stays on the platform.

Your own ordering system (e.g. with Yededoy) is a direct channel under your domain and brand. You manage web, QR-menu, pickup and delivery orders from one panel; the customer's name, phone, address and order history stay with you. Instead of a marketplace commission you pay a fixed/package subscription.

Model comparison

No invented rates — the structural differences between the two models.

Criterion	Your own ordering system	Yemeksepeti (marketplace)
Commission model	Fixed/package subscription; no marketplace commission per order.	Percentage commission on every order.
Customer data	Name, phone, address and order history stay with you.	Data mainly on the platform; limited business access.
Brand experience	Your own domain, design and logo.	Platform interface; your brand is one option in a list.
Competitive setting	Only your products appear in your storefront.	You are listed side by side with competitors.
New-customer reach	Grows through your own marketing, SEO and social media.	The platform's ready traffic and discovery — the marketplace's real strength.
Menu and price control	Full control; prices and menu update instantly.	Platform rules, category and price pressure apply.
Customer relationship	Direct; win-back via campaigns and SMS.	Via the platform; one-to-one contact is limited.
Payment and collection	Direct collection (online card or on delivery).	Through the platform; subject to payout schedule and deductions.
Featuring and ads	No mandatory ads to appear at the top; you grow through SEO and your own marketing.	Appearing high in the list often requires extra ad spend.
Contract and exit	Fixed/package subscription; commitment and exit terms are transparent.	You are subject to the platform's contract, category and campaign rules.

Which one, for whom?

The decision depends on your priority:

If you want fast visibility and trial traffic, the marketplace is strong on reach.
If protecting margin and cutting commission cost is your priority, your own channel wins.
If you want a direct relationship (loyalty, campaigns, repeat orders), your own channel is essential.
If you want to control your brand and customer experience, choose your own system.
If you just opened, the most efficient strategy funnels marketplace customers into your own channel.

Advantages of your own channel

What you gain by building your own channel without leaving the marketplace:

Lower commission cost

On direct orders you pay no per-order marketplace commission.

The customer is yours

With contact details and order history you build repeat sales and loyalty.

Stronger brand

You deliver a professional, consistent experience under your own domain and design.

Decisions from data

With sales reports and analytics you make menu and campaign decisions yourself.

The line items that make up marketplace cost

On a marketplace like Yemeksepeti the total cost is not a single percentage; it is made up of several line items:

Revenue commission

The percentage taken on each order's value; the core of the total cost.

Delivery and service fee

An added item when the platform courier is used; it changes when you use your own courier.

Campaign and discount contribution

The share expected from the business in platform campaigns (discounts, free delivery) reduces margin.

Featuring and ads

Optional ads to appear at the top raise the real per-order cost.

Payment and VAT impact

Payment/service fees and VAT added on top of commission can push the net cost above the listed rate.

Gross-margin impact

Measure commission against a product's gross margin, not its revenue; on a low-margin item the same commission takes a far larger share of profit.

How to use both together

Set up the marketplace and your own channel to complement each other:

Use the marketplace as a storefront for acquiring new customers.
Add your own channel's QR code and address to packaging and receipts.
Offer a small advantage on the direct channel (a campaign or loyalty points).
Move repeat customers to your own channel via SMS and campaigns.
Compare the reports of both channels and track profitability regularly.

Read on: how marketplace commissions work, what is commission-free ordering, direct vs marketplace ordering, all guides. Solution: restaurant online ordering platform.

Frequently asked questions

Do I have to leave Yemeksepeti?: No. Most businesses use both: the marketplace for reach, their own channel for margin and loyal customers. The goal is to grow the share of direct orders over time.
Is there a commission on my own system?: There is no marketplace commission on direct orders. You pay a fixed/package subscription; for card payments only the payment provider's standard transaction fee applies.
How do I move marketplace customers to my own channel?: Adding a QR code and address to packaging, offering a small advantage on the direct channel, and sending SMS/campaigns to repeat customers all help.
Does an own system make sense for a small business?: Yes. Because setup and package costs are fixed, the commission-free model works in your favour as order volume grows; you also own the customer relationship from the start.
What exactly is the commission rate?: The rate varies by platform, package and period; rely on your current contract for the exact figure. What matters is evaluating commission against a product's gross margin rather than its revenue.

Summary

Yemeksepeti is strong on reach and discovery but takes a per-order commission and owns the customer relationship. Your own ordering system runs commission-free and keeps customer data and brand with you. The healthiest path is to use both: acquire new customers via the marketplace, and grow margin and loyalty through your direct channel.

Get started

Contact us about an online ordering solution for your business and start taking orders on your own channel with Yededoy.